Concept through to production-ready CAD. Designed for real performance, real load, and lasting quality.
I am a product designer and engineer specialising in fitness and performance equipment, working from initial concept through to production-ready CAD.
I hold a First Class Honours degree in Industrial Design & Technology from Loughborough University and bring over 15 years of first-hand experience within elite sport and high-performance training environments.
This combination of practical insight and engineering expertise allows me to create products that perform where it matters most.
Concept generation, product innovation and strategic product thinking.
Anthropometric and ergonomic design, refined through product interaction and use.
Concept through to production-ready CAD, DFM and engineering drawings.
Photo-realistic rendering for design review and stakeholder sign-off.
Supplier liaison and quotation management through to manufacture.
Led the design and development of custom gym equipment and training environments for world-class facilities including the UFC Performance Institute (Las Vegas), Liverpool FC, and Manchester City FC.
I designed bespoke equipment for athletes such as Lewis Hamilton, Mo Salah, Sir Chris Hoy, Rio Ferdinand, Kevin De Bruyne, Ant Middleton, and Katrina Johnson-Thompson, with each project pushing the boundaries of performance-driven design and craftsmanship.
Alongside these flagship projects, I helped to deliver bespoke equipment and facility solutions for a diverse range of clients, including luxury hotels, commercial gyms, universities, independent schools and private training facilities, developing a broad understanding of the differing requirements across every level of the fitness industry.
After seven years leading product development within the commercial fitness industry, I founded onPoint Performance to provide specialist product design and engineering consultancy for companies looking to develop innovative, commercially successful products.
Today, I work as a Product Design Consultant with BLK BOX Fitness, one of Europe's leading manufacturers of strength and conditioning equipment. My role involves developing new and existing commercial fitness products, working closely with the design and engineering teams to create equipment that meets the demands of elite athletes, professional sports organisations and commercial gyms worldwide.
Great products aren't created by adding features, they're created by making the right decisions in the right order.
Every product is engineered to perform reliably under real-world use, with strength, durability and functionality forming the foundation of every design.
Ergonomics, adjustability, safety and intuitive operation ensure products feel as good to use as they do to look at.
Only once performance and usability are right is the design refined through manufacturing detail, material selection and aesthetics.
Quality isn't an afterthought. Every material, manufacturing process, tolerance and finish is specified to suit the product's intended use, creating equipment that's built to perform, built to last and built to be manufactured efficiently.